Iovine expanded the Beats by Dre line to include selected artists

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"They are doing more to promote 'quality' sound to the masses than any other vendors out there," Dealerscope editor-in-chief Jeff O'Heir wrote in an October op-ed. "They are also doing it better."headphones (http://www.saleboseheadphones.com/)The seeds for Beats by Dre were first planted when Iovine ran into Dre while walking down Carbon Beach in Malibu, Calif., where Dre owns a home. As they chatted, Dre mentioned that his lawyers were trying to get him to endorse a line of Dre-branded shoes."I said, 'Dre,Bose headphones (http://www.saleboseheadphones.com/) fuck sneakers. Let's sell speakers,' " Iovine recalls.The line is an apt one, for Iovine's plans was to do for headphones what Air Jordans did for shoes. The first Beats by Dre headphones made their debut at the Consumer Electronic Show in January 2008. Soon after, Iovine used his connections and influence in the music industry to get stars like Will.i.am, David Guetta and Eminem to wear them to premiere parties, in music videos and elsewhere.Then, Iovine expanded the Beats by Dre line to include selected artists who had the right mix of style sense, artistic relevance and fan base, offering them their own line of Beats devices in return for a cut of the sales.cheap headphones (http://www.saleboseheadphones.com/) They include Lady Gaga's Heartbeats, Sean "Diddy" Combs' Diddybeats and Justin Bieber's JustBeats. They also expanded into sports partnerships, most recently with NBA star LeBron James' Powerbeats, and they even made a Red Sox-branded model, introduced on opening day at Fenway Park in April and featured during ESPN2's broadcast of the game.